By Dr Grace Kite

Dr Grace Kite live at the Festival of Marketing

Marketers often don’t have a clear view of how their choices affect revenue and profit. It’s because there are so many moving parts, and the outside world intrudes. In this practical session, economist Dr Grace Kite explains how econometric modeling can resolve these issues and enables a clear comparison of the costs and benefits of different marketing choices.

For more info visit

© 2022 Website &AGENCY