Algorithms are powerful new agents of double-jeopardy
Algorithms are mediating ever more purchases and they prioritise things that are already popular. That means businesses that are already big.
- Dr Grace Kite
- Reading time: 6 mins
Algorithms are mediating ever more purchases and they prioritise things that are already popular. That means businesses that are already big.
Return on investment is generally higher when advertisers commit. When they spend a lot and use a lot of media channels.
When we see “cost per acquisition”, we believe it is what it says it is: the cost of a new customer in ad money. But it is often nothing of the sort.
It’s true. Willingness to pay a high price is something that marketers can change.
It’s that time of year. The evenings are getting darker & everyone’s thinking about next years budget. How big it should be & how it should be spent.
This year, we partnered with the IPA to look at strategies that worked during COVID recession. The advice ‘Don’t go dark’ is too blunt.
The vast majority of forecasts point to a recession that will be mild by historic standards, nowhere near as bad as 2008.
Women and men are no different in their performance and how they are paid.... Until they have children, after that, women fall behind.
It is marketers who will decide whether advertising can save Amazon. This blog includes early evidence on which of their formats work best and when.
Evaluation experts warn of risks with platform-based AI versions of MMM. Find out how to ensure what you buy is fit for purpose.
We’ve paid the upfront costs of evolving online advertising into a very useful part of the toolkit. Now we reap the rewards.
Resources to help you use the recovery budget planner to make the business case for the 2024 advertising budget you need.
Despite the uninspiring outlook, it would be a mistake to believe there are no opportunities at all in the UK in 2024.
Putting theory into practice means combining it with your own data, and using the combination in a persuasive way. Too often, these steps are lacking.
Efforts to improve effectiveness succeed when people are at the heart of the programme. And, they fail if relevant people aren't properly included.
Wherever they come from, if you want your ideas to be credible, convincing, and compelling you need data.
