This week WARC talks digital rent and digital availability with Grace Kite, founder of Gracious Economics, and Gemma Spence, chief commerce officer at PHD Media. Digital rent and digital availability were both featured in the recent WARC Guide to new research in marketing – and both have implications for the way marketers approach their budgets.
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E-commerce package
In an increasingly cookie-less world it's tricky to identify effective and low risk marketing strategies. Our light and agile adaptation of econometrics is designed for exactly this task.
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