By Dr Grace Kite

WARC podcast: online ads are the new rent

This week WARC talks digital rent and digital availability with Grace Kite, founder of Gracious Economics, and Gemma Spence, chief commerce officer at PHD Media. Digital rent and digital availability were both featured in the recent WARC Guide to new research in marketing – and both have implications for the way marketers approach their budgets.

© 2022 Website &AGENCY