Dr Grace Kite

Founder and Economist

@Grace_Kite

Dr Grace Kite 🪁 @grace_kite ·
22 Mar

We’re offering two free seats on our course Data Works in celebration of its launch!

To be in with a chance of winning, follow this link: https://magicworks.training/data-works-contest/ and complete the form telling us why you think you deserve the spot.

Competition closes 4th April at midnight.

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Dr Grace Kite 🪁 @grace_kite ·
21 Mar

Google’s MMM comes with bells and whistles, but not enough warnings.

MMM is hot right now. It’s because Google and Apple pulled the rug from under a competing method for evaluating online ads – multi-touch attribution – by removing 3rd party cookies.

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Dr Grace Kite 🪁 @grace_kite ·
19 Mar

🚨Display has a data problem.

All those annoying ads that turn up AFTER you’ve already bought something – they’re because of an issue with data.

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Dr Grace Kite 🪁 @grace_kite ·
18 Mar

Need a “how to use” guide for marketing data? My course, Data Works, is for you.

I'm holding a short live event about it where you can ask any questions this Friday 22nd March with Tashan Nicholas.

🪧Follow this link to sign up today: https://www.linkedin.com/events/7175468096739004416/comments/

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Eric Seufert @eric_seufert ·
15 Mar

CAC = cost to acquire a customer via marketing
k-factor = per-user organic contribution multiplier from marketing
Daily New Users (DNU) = (marketing spend / CAC) * k-factor
Total Users = Sum t = 1 to x DNU(t) * retention(t)

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Dr Grace Kite 🪁 @grace_kite ·
15 Mar

Just because you’ve got a multi touch shaped hole in your life doesn’t mean you have to fill it with something multi-touch attribution shaped.

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Dr Grace Kite 🪁 @grace_kite ·
14 Mar

Don’t miss out!

Our next cohort of Scaling Up Works started on Tuesday, but it’s not too late to join. Final day to sign up is Monday 18th March.

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Dr Grace Kite 🪁 @grace_kite ·
13 Mar

Fewer than 1 in 4 UK marketers have any formal training*. That’s the lowest proportion in the group in my chart.

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Dr Grace Kite 🪁 @grace_kite ·
12 Mar

Avoid the FOMO!

Even though today is the day that onboarding for Scaling Up Works starts, it’s not too late to join. Final day to sign up is 18th March.

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Dr Grace Kite 🪁 @grace_kite ·
9 Mar

sxsw so far: AI ethics is philosophy with a deadline. ETA for AI consciousness got 10 years closer in the past year.... and yes, the Austin locals do wear cowboy hats

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magic numbers @magicnumbersco ·
9 Mar

Just because you’ve got a multi touch shaped hole in your life doesn’t mean you have to fill it with something multi-touch attribution shaped...



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Tom Roach @tomroach ·
8 Mar

At #SXSW? Be nice to see you!

@Grace_Kite and I are talking about ‘Scaling up without screwing up’ - how to get off the performance plateau.

Mon 11th, 11:30am, #UKHouse, East 10th St & Red River St.

@biztradegovuk
#UKatSXSW #UKAdTakesYouPlaces

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Dr Grace Kite 🪁 @grace_kite ·
8 Mar

It’s not women that need fixing, it’s how the workplace treats parents.

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Audrey Armstrong @lesbiaudrey ·
7 Mar

"Netflix automatically considers two people to be watching whenever something is streamed" is the funniest fucking thing oh my god streaming is a dead end

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Dr Grace Kite 🪁 @grace_kite ·
7 Mar

In my Scaling Up Works course you can learn more about this and other modern case studies. You’ll see how to balance brand and performance marketing and get practical advice on how to manage when the outside world changes.

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Dr Grace Kite 🪁 @grace_kite ·
7 Mar

What if people stopped searching your category?

It happens. And when it does, all of the performance marketing tools that previously seemed to control your sales disappear.

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Dr Grace Kite 🪁 @grace_kite ·
6 Mar

Our course Scaling Up Works is for you if you buy online ads...

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Dr Grace Kite 🪁 @grace_kite ·
5 Mar

So email marketing isn't even close to dead. Who'd have think it.

Big love for the data collection @randfish

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Dr Grace Kite 🪁 @grace_kite ·
5 Mar

For a big impact choose a small influencer.

The chart shows that return on investment from influencer marketing is highest where influencers have fewer followers.

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Are you the next magic person?

You’ll be bang on when it comes to economics/econometrics and up to date with the latest techniques for handling and managing data.

But you’ll also simplify things, speak plain English instead of jargon, and have the people skills it takes to be a brilliant partner for our clients.

We hire real people, not ivory-tower people, and have working practices to match. So, you’ll be free to work from home for part of the week, and we won’t mind if you flex hours around the things that matter to you.

We are explicitly parent friendly in the way we work.

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