What does it do?
A key element of strategy and positioning is understanding demand. Typically, advertisers and their agencies research demand using slow and expensive methods like focus groups and questionnaires.
At the same time, consumers are typing what they want to buy into google, in great volumes, all the time.
Our algorithm leverages the data that google and amazon searches create to understand demand in a given category in detail, quickly and easily.
It gives a read on what’s important to people in the category, what they’re thinking when they’re shopping, and where the big and winnable opportunities are.