What does it do?
Choosing the right way to spend marketing money across different platforms is trickier than it looks. Last click attribution doesn’t take account of everything else that happens on the customer’s journey, and multi-touch attribution is increasingly being blocked along with 3rd party cookies.
Things get even trickier when it’s time to move into strategies that bigger businesses use – like investing into TV, posters, and radio.
At the heart of our package is a lighter and more agile adaptation of econometrics techniques that offline businesses have been using for decades. It gives you a clear read on the true effect of online and offline marketing, while also identifying the effect of price, product, the pandemic, and competitors.
Included for free is a demand pools run, and we also offer a ‘set up and gentle handover’ service for businesses who want to undertake econometric analysis in house.