Don’t panic – the recession will be mild by historic standards
The vast majority of forecasts point to a recession that will be mild by historic standards, nowhere near as bad as 2008.
- Dr Grace Kite
- Reading time: 6 mins
The vast majority of forecasts point to a recession that will be mild by historic standards, nowhere near as bad as 2008.
This year, we partnered with the IPA to look at strategies that worked during COVID recession. The advice ‘Don’t go dark’ is too blunt.
It’s that time of year. The evenings are getting darker & everyone’s thinking about next years budget. How big it should be & how it should be spent.
It’s true. Willingness to pay a high price is something that marketers can change.
When we see “cost per acquisition”, we believe it is what it says it is: the cost of a new customer in ad money. But it is often nothing of the sort.
Return on investment is generally higher when advertisers commit. When they spend a lot and use a lot of media channels.
Algorithms are mediating ever more purchases and they prioritise things that are already popular. That means businesses that are already big.
Our industry has been telling itself there’s a crisis in our ability to sell stuff using ads. Its time to move away from that message.
Thinkbox commissioned magic numbers to do some research into what a good use of telly is for online brands. This is the launch presentation.
That’s the finding of new research by Purpose Disruptors and magic numbers. It’s 186m tonnes of greenhouse gases equivalent to 47 coal power stations.
Different people are coming out of the crisis on different paths. Some much worse off; others actually fitter financially than they were before.
Before this I knew intellectually that branding was important. Now I know it in a more visceral way. In a way that isn’t a trip to Disneyland.
The competition cases against Google are the biggest legal battle marketing has ever seen.
A number of marketers that work on big brands and think about strategy and positioning, emotion and nuance have had a look at search data.
E-commerce marketers will always be the richest of us in their access to data but, as 2021 progresses, their ability to properly evaluate decisions is
This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase ..
