In July 2024, Analytic Partners acquired Magic Numbers, a London-based marketing analytics firm. Magic Works, an Analytic Partners brand, will continue to deliver practical training for modern marketing needs.
Through this acquisition, Analytic Partners strengthens its ability to empower people with smarter data, better tools, and the confidence to make informed marketing and commercial decisions for optimal results. It continues to strengthen Analytic Partners’ ability to serve customers across the UK and beyond — combining strategic marketing analytics expertise with advanced technology and a global platform.
For more information on the Magic Numbers acquisition, visit the Analytic Partners website.
FAQ
- Why has Magic Numbers joined Analytic Partners?
Magic Numbers was acquired by Analytic Partners to strengthen our leadership and deepen our presence in the UK and Europe. By combining Magic Numbers’ proven local expertise with Analytic Partners’ global scale, technology, and data-driven innovation, we’re enhancing the value, impact, and commercial insights we deliver to customers across the region.
- What does this mean for existing Magic Numbers customers?
Following its acquisition by Analytic Partners, Magic Numbers will continue to offer customers the same services they know and value, along with the full suite of solutions available from Analytic Partners. We’re excited about what this means for our customers, who will benefit from enhanced expertise and technology as a result of this acquisition.
- Who should I contact for new business or support inquiries?
For new business or support inquiries, please visit us at: Analytic Partners – Contact Us. We’re also happy to chat via email at: hello@analyticpartners.com.
- Will the Magic Numbers website and email addresses still work?
Our team’s current email addresses will stay active during this transition until they are transferred over to the Analytic Partners name. The Magic Numbers website will soon redirect to Analytic Partners, where you will be able to access all our combined resources.
Data Works
In modern marketing, data matters. This course teaches practical skills to leverage data for your team and craft credible, compelling marketing strategies.
Find out more
Scaling Up Works
It’s all about the right mix of performance and brand marketing. This course explores how to accomplish this and unlock a new phase of growth for your business.
Find out more