Return on investment is generally higher when advertisers commit. When they spend a lot and use a lot of media channels.
Algorithms are mediating ever more purchases and they prioritise things that are already popular. That means businesses that are already big.
Our industry has been telling itself there’s a crisis in our ability to sell stuff using ads. Its time to move away from that message.
Thinkbox commissioned magic numbers to do some research into what a good use of telly is for online brands. This is the launch presentation.
That’s the finding of new research by Purpose Disruptors and magic numbers. It’s 186m tonnes of greenhouse gases equivalent to 47 coal power stations.
Different people are coming out of the crisis on different paths. Some much worse off; others actually fitter financially than they were before.
Before this I knew intellectually that branding was important. Now I know it in a more visceral way. In a way that isn’t a trip to Disneyland.
The competition cases against Google are the biggest legal battle marketing has ever seen.
A number of marketers that work on big brands and think about strategy and positioning, emotion and nuance have had a look at search data.
E-commerce marketers will always be the richest of us in their access to data but, as 2021 progresses, their ability to properly evaluate decisions is
This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase ..
Ever since Cinderella we’ve loved a makeover story. Re-casting someone who’s struggling as a diamond in the rough
The following chart is probably the most famous theoretical illustration of how advertising works.
Some online ads exist to replace the sign above the shop front, the lights that stay on inside, the shelf-space, and the entry in the yellow pages.
It’s July 2020 and major brands are boycotting Facebook because of concerns about hateful content on the platform.
But the outlook as the crisis recedes is equally important for the decision about investment now.