The competition cases against Google are the biggest legal battle marketing has ever seen.
A number of marketers that work on big brands and think about strategy and positioning, emotion and nuance have had a look at search data.
This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase ..
Ever since Cinderella we’ve loved a makeover story. Re-casting someone who’s struggling as a diamond in the rough
The following chart is probably the most famous theoretical illustration of how advertising works.
It’s July 2020 and major brands are boycotting Facebook because of concerns about hateful content on the platform.
But the outlook as the crisis recedes is equally important for the decision about investment now.
After having kids, women’s pay drops by 40%+. In many countries, it never recovers, even when the children are ready for secondary school
Innovation in marketing analytics will be around targeted TV