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29/01/2025 Magic Numbers is now part of Analytic Partners: Together, empowering people to drive business success across Europe.
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24/09/2024 Marketing effectiveness pros Les Binet, Dr. Grace Kite and Joy Talbot sit down in a pub.
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29/09/2023 Budget planning tool 2024: To help you justify your budget
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28/09/2023 Budget planner user guide: to help you use the tool
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08/11/2021 This new study by magic numbers and Thinkbox provides online businesses with their first-ever TV playbook, a specialist guide to help them unravel and navigate what can be a daunting and confusing journey.
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08/11/2021 An exclusive event for policymakers showcasing our research on the impact UK advertising has on emissions of greenhouse gases.
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12/10/2021 Dr Grace Kite presents new research from the Advertising Research Community at EffWorks Global 2021, exploring hundreds of real, ordinary ad campaigns, and revealing the optimal mix between online and offline channels, how effectiveness is changing o
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22/09/2021 Dr. Grace Kite talked us through new and better ways of thinking about advertising effectiveness. The session focused on how online advertising has two tasks, one which is well understood and the other which is often overlooked.
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08/08/2021 Grace presented 5 secrets of effective marketing to an audience of young marketers
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22/06/2021 Uncensored CMO podcast - Grace talked to Jon Evans about how to make econometrics feel like art on a Friday rather than maths on a Monday and more
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08/06/2021 Grace Kite quoted in Campaign on the economy after Covid-19 and what it means for marketers
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15/05/2021 WARC talks digital rent and digital availability with Grace Kite from magic numbers and Gemma Spence from PHD
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08/04/2021 A podcast review of my best ideas and research from 2020.
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24/03/2021 Dr. Grace Kite live at the Festival of Marketing 2021
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18/02/2021 LIve at DMX Dublin, discussing Econometric Modelling.
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11/02/2021 Dr. Grace Kite joins the Econometric Modelling panel discussion at DMX Dublin
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15/01/2021 Contagious speaks to Dr Grace Kite on why analytics needs a human face and more.
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08/01/2021 Unpicking key sector trends and how marketers should respond. The Festival of Marketing 2021.
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15/04/2020 Part 1. What brands should and shouldn’t do in the wake of a covid 19
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15/04/2020 Part 2. What brands should and shouldn’t do in the wake of a covid 19
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17/08/2019 Dr Grace Kite talks to A-level students at Mulberry Academy, Shoreditch.
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Articles
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11/02/2025 A traves-tea, an industry ask, and some inspiration
Joy Talbot shares an insider view on the Yorkshire Tea campaign and her thoughts on the 2024 IPA Effectiveness Awards.
- Joy Talbot
- Reading time: 6 mins
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05/02/2025 When it comes to data, do yourself a favour: play chess, not whack-a-mole.
Making your decisions by reading data and reacting means always playing catch up. It’s better to have a strategy and only use data to check it works.
- Dr Grace Kite
- Reading time: 5 mins
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04/12/2024 Make finance the co-star, not the villain, in your marketing movie
The way to win support for your best marketing ideas isn’t to defeat the villains in finance, it’s to recognise that they aren’t villains after all.
- Dr. Grace Kite
- Reading time: 6 mins
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11/10/2024 Don’t blow your 2025 media budget on retail-media “rent”
Moving money from brand to retailer-search ads risks a slippery slope, because running down brand equity will only make these ads more expensive.
- Dr. Grace Kite
- Reading time: 6 mins
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08/10/2024 The future value of present spend
Try this free tool, to help you huddle with finance and come up with the best possible 2025.
- Dr. Grace Kite
- Reading time: 1 min
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17/09/2024 In brand building now, it’s the little things that count
There is now a new route to brand building that works. It’s where marketers make something big out of all the small exposures they can deliver.
- Dr. Grace Kite
- Reading time: 6 mins
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25/07/2024 It’s a MASSIVE milestone
We’re graduating…! From being a plucky stand-alone start up to being part of a bigger organisation.
- Dr. Grace Kite
- Reading time: 2 mins
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04/06/2024 What the latest effectiveness stats reveal about moneyball media choice
Marketers can learn a thing or two from the movie Moneyball when selecting channels to spend on.
- Dr. Grace Kite
- Reading time: 6 mins
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10/04/2024 The great day of 3rd party cookie anger has come, and who can stand upright?
The apocalypse is here, but, as with the end of the book of Revelations, a new heaven and earth are on the horizon.
- Dr. Grace Kite
- Reading time: 6 mins
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08/02/2024 In advertising, the idea is the bullet, data is the gun
Wherever they come from, if you want your ideas to be credible, convincing, and compelling you need data.
- Dr. Grace Kite
- Reading time: 6 mins
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14/12/2023 Only people can give the gift of marketing effectiveness
Efforts to improve effectiveness succeed when people are at the heart of the programme. And, they fail if relevant people aren't properly included.
- GRACE KITE & SARAH STALLWOOD
- Reading time: 6 mins
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27/10/2023 To get the mix of brand and performance right, theory on its own is not enough
Putting theory into practice means combining it with your own data, and using the combination in a persuasive way. Too often, these steps are lacking.
- DR GRACE KITE
- Reading time: 7 mins
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26/10/2023 The economy’s going to be “meh” in 2024, but your marketing plan can’t be
Despite the uninspiring outlook, it would be a mistake to believe there are no opportunities at all in the UK in 2024.
- DR GRACE KITE
- Reading time: 6 mins
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27/09/2023 Recovery budget planner – to help you justify your 2024 budget
Resources to help you use the recovery budget planner to make the business case for the 2024 advertising budget you need.
- GRACE KITE & HAL WEBB
- Reading time: 4 mins
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06/08/2023 Believe the hype. Online ads are now finally living up to their effectiveness promise
We’ve paid the upfront costs of evolving online advertising into a very useful part of the toolkit. Now we reap the rewards.
- Dr Grace Kite
- Reading time: 7 mins
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19/07/2023 Beware misleading MMM – a warning from 17 respected experts
Evaluation experts warn of risks with platform-based AI versions of MMM. Find out how to ensure what you buy is fit for purpose.
- 17 evaluation experts
- Reading time: 7 mins
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