We’re offering two free seats on our course Data Works in celebration of its launch!

To be in with a chance of winning, follow the link: https://magicworks.training/data-works-contest/ and complete the form telling us why you think you deserve the spot.

Competition closes 4th April at midnight.

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Google’s MMM comes with bells and whistles, but not enough warnings.

MMM is hot right now. It’s because Google and Apple pulled the rug from under a competing method for evaluating online ads – multi-touch attribution – by removing 3rd party cookies.

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🚨Display has a data problem.

All those annoying ads that turn up AFTER you’ve already bought something – they’re because of an issue with data.

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Need a “how to use” guide for marketing data? Our course, Data Works, is for you.

@Grace_Kite is holding a short live event about it where you can ask any questions on Friday 22nd March with Tashan Nicholas.

Grace has boiled down a lot of what she knows from working with online scale ups handling the challenges of measurement in order to grow into her Scaling Up Works course. Your last day to sign up is next Monday 18th March. Book now:

Just because you’ve got a multi touch shaped hole in your life doesn’t mean you have to fill it with something multi-touch attribution shaped.

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Don’t miss out!

Our next cohort of Scaling Up Works started on Tuesday, but it’s not too late to join. Final day to sign up is Monday 18th March.

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Fewer than 1 in 4 UK marketers have any formal training*. That’s the lowest proportion in the group in my chart.

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📢Final deadline to sign up to Scaling Up Works is next Monday 18th March.
Book now to not miss out on a chance to learn how to balance brand and performance marketing.

Link here: or email Imogen via hello@magicworks.training

Avoid the FOMO!

Even though today is the day that onboarding for Scaling Up Works starts, it’s not too late to join. Final day to sign up is 18th March.

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Just because you’ve got a multi touch shaped hole in your life doesn’t mean you have to fill it with something multi-touch attribution shaped...

https://mobiledevmemo.com/podcast-econometric-advertising-measurement-with-grace-kite/

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If you want to be well informed, the article I wrote last year covers the research done by labour economists on this topic. Link here to read more:

It’s not women that need fixing, it’s how the workplace treats parents.

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What if people stopped searching your category?

It happens. And when it does, all of the performance marketing tools that previously seemed to control your sales disappear.

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Our course Scaling Up Works is for you if you buy online ads...

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For a big impact choose a small influencer.

The chart shows that return on investment from influencer marketing is highest where influencers have fewer followers.

It seems strange, but it actually does make sense.

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Catch @Grace_Kite on The Marketing Meetup tomorrow for free! It's all about marketing effectiveness with @tomroach. If you can't make it, sign up to watch on demand.

🗓️5th March
⌚09:30 - 10:30
📍TMM Virtual

📢Excited to share @Grace_Kite will be speaking at @sxsw with @tomroach.

Grace and Tom’s topic is titled “Scaling Up Without Screwing Up”. Hosted by @_UKAdvertising at UK House, they’ll discuss the “Performance Plateau”.

#UKatSXSW #SXSW #UKAdTakesYouPlaces #UKHouse

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📊Bar charts are the bazooka of data communication.

It’s because they’re the easiest way to understand data. The first chart kids get taught at school. But it’s easy to muffle the effect by making them look complicated, even when they’re simple.

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If you still use attribution to decide how to allocate budget across channels… make 2024 the year you stop it.

It’s understandable if you do, and you wouldn’t be alone. Because once you start using it, it’s sticky.

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