It’s a good news day for magic numbers and magic works.
We’re graduating…! From being a plucky stand-alone start up to being part of a bigger organisation.
Our new parent is Analytic Partners. If you don’t know them, they’re a top quality specialist in econometrics and related number crunching, with their HQ in Miami. Some of the best marketing businesses in the world rely on their analysis – like McDonalds, and Hilton.
A lot of thought went into this move, but I wanted to share with you my top 3 reasons for wanting to work with AP:
- They put “partners” in their brand name because, like us, they put customers’ people first in the way they work.
- They’re committed to doing top quality, super reliable analysis, and to leading the discussion. Like us, they’re independent.
- They’ve invested millions into brilliant tech that empowers customers to use all their numbers all the time. Now we’ll be able to offer that too.
For now we’re all prioritising stability, so there’s no change to our brand, business, or team. Our existing business relationships, training courses, and set up all still stand.
That said, we’re feeling fresh and tank full of fuel for the road ahead.
Here’s me with AP’s brilliant founder, Nancy Smith, this is just one of many new friendships that are blooming.
