What you'll learn

How to…

  • Remove waste from what you spend with Google and Meta
  • Measure incremental sales from ads
  • Identify external threats and opportunities
  • Use demand building advertising to accelerate growth
  • Use demand building to improve performance marketing outcomes
  • Find the best mix between brand and performance
  • Spot strategies for creative and media that will work in your category
  • Spend the right amount
  • Allocate across media and creative options
  • Predict the outcome using reliable benchmarks
  • Measure success without having to spend big on research
  • Be the expert. Convince people. Get the job done. See the business grow

 

Is it for me?

Yes if…

  • You or your clients buy online ads… Modules 1 and 2 show you how not to be misled by attribution that comes packaged with your buy and how to save some money by removing waste.
  • You or your clients are experiencing slower growth and performance marketing doesn’t seem able to solve it… This course can help.
  • You want to use your data well, get access to magic numbers’ secrets and learn easy techniques for getting demand building advertising right… Modules 3 and 4 introduce all these things.
  • You struggle to convince people… Module 5 presents the framework you need to use data, measurement, and people skills to convince others to do the right thing. And it includes simple things you can do with data you already have.

Maybe if…

  • You’re in a massive corporation…  You will find some things that are helpful, but this is mainly aimed at middle sized online businesses who’ve recently grown beyond start up.

No if…

  • You or your clients predominantly sell offline and don’t spend much on online ads… You won’t have the questions that this course answers.
  • You want a “how to” guide to marketing data, for that you want data works.

How it works

It’s achievable alongside a full-time job and you can learn in the way that suits you

  • 5 weeks teaching in an 8 week programme including optional assignment
  • Minimum time commitment is 1-2 hours per week
  • You can do more: Bonus content, live drop ins, make friends with your cohort
  • We provide video, audio, and written content, so you can study from anywhere

 

It’s not too technical and you’ll have as much support as you want

  • You only need excel and you don’t have to have loved maths at school
  • Your questions answered by Grace
  • Live support from the Magic Numbers team
  • Learn with and from your fellow participants

 

It’s practical and will be useful to you straight away

  • Do homework for an example business
  • Write an action plan so you’re ready to go as you finish up the course

 

Have questions? Email lovely Imogen

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Testimonials about our learning for scale ups

  • The frameworks provided in the course are very practical, not just theoretical and it really helped me identify what we could be doing better. The course also helps build your arsenal with evidence and data (complete with case studies) for convincing difficult stakeholders around the business - would highly recommend the course!

  • The course is fantastic, Grace and her team have been able to take extensive data sets and examples to explain how to overcome performance plateaus very simply, and use relevant examples from other brands to do so.

  • This course has been extremely helpful at providing intel and data that will allow me to confidently produce a tight strategy to help brands move from digital performance focus, into multi media brand campaigns.

  • A brilliant course which all DTC clients & DTC specialist agencies should do. A great mix of topline theory, but heavily weighted to hands on practical advice that can be instantly applied to your, or your clients business.

  • Particularly for marketing folk from scaleups, but quite frankly for anyone in marketing or digital or agencies who wants access to great thinking, invaluable tips and approaches, and proprietary data led evidence. I can highly recommend it.

  • Just finishing up the awesome Magic Numbers scale up course and I've loved every bit of it! Clear, robust and highly practical training for any online scale-up who wants to raise their game in terms of effectiveness and drive more growth

  • I can THOROUGHLY recommend this course. We're smashing through myths and fallacies at breakneck speed and learning practical techniques to drive e-commerce growth - often without incremental spend.

  • This course armed me with a perspective on how to balance demand building vs. demand harvesting, which channels and creative formats are best for each, how to build strong creative, how to measure incrementality, allocate media budgets, and more! If you get a chance to take the course, I highly recommend it.”

  • I just finished the course and I can recommend it to the entire performance marketing community. If you need to grow, facebook and google ads are stagnating and you need to start creating brand awareness systematically, this course is for you.

  • There's so much rich insight for anyone looking to understand how marketing works today, how to optimise marketing spend and how to drive growth for the long term.

  • The course is hosted by the fabulous Dr Grace Kite, this alone is enough of a reason to join.

  • The course encourages practical application of the lessons at every stage, with careful guidance from the brilliant Dr Grace Kite and her team of experts, ensuring anyone who takes part gains not just knowledge but new skills and a plan to put them to immediate effect.

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