Dr Grace Kite

Is influencer marketing right for you?

The chart is from a big new survey by YouGov that asked over 10,000 respondents all around the world all about influencers.

🧵

It’s a slippery slope…

Moving money from traditional budgets into search ads on retailers’ sites, is like paying the rent out of your savings. It can only lead to poverty ahead.

🧵

📢Scaling Up Works onboarding week starts today!

Want to balance brand and performance right and identify successful, low-risk, achievable routes into building demand?

🧵

How a break-up of Google could transform tech - via @FT

New and fresh from @The_IPA Effectiveness Conference. A free tool, to help you huddle with finance and come up with the best possible 2025.

Finance are not the baddies. They care about doing the best for the business, perhaps even more than you do.

🧵

It’s onboarding week for my course Data Works; the “how to use” guide for marketing data!

In modern marketing, data matters. Because if you’re stronger with data, you’re able to see the things that are right to do.

🧵

There’s a subtle effect of being on TV – via the Google auctions – that most people don’t know about.

It’s no secret that pound for pound TV often comes up in econometrics as one of the best channels for delivering visits to your site and converting them at scale.

Two thirds of marketers say their business doesn’t fully understand marketing.

That’s scary if it’s true, but data in charts doesn’t always mean what you think it means.

Maybe the truth behind this particular pie is that the business does understand, they just don’t agree.

🧵

Had a great time chatting to @stefhamerlinck on Let’s Talk About Branding Pod. We covered:

· What does effectiveness really mean?
· What measurement reveals about creativity
· A little bit about the future of brand building
· And loads more!

🧵

Want to find out what @BinetLes is getting goosebumps about?

Check back here tomorrow for a link to our pubcast video. That’s right, it’s a podcast, but from a pub. It’s got beer! It’s got giggles! And yes, it’s got lots of marketing effectiveness genius.

🧵

Great acts of brand building now have to be made up of a lot of small things.

Because there’s no going back. The platforms that people scroll through, only catching a glimpse of your ad, are here to stay.

🧵

Did you know there are 6 ways a chart can be shonky?

If you want to learn what they are, come to our free 30 minute masterclass with Tashan Nicholas and me on the 24th September at 14:00.

Attend here:
https://www.linkedin.com/events/minimasterclass-spottingshonkyw7242457923044417537/theater/

Free and simple online tool to help you use Econometrics/MMM!

I love Econometrics/MMM. Not in that cringey way you see on CVs, where people claim a passion for work to impress a future boss. But it in an unabashed, geeky, I know it’s not cool but I can’t help it, way.

🧵

📢Win a free seat on one of our courses!
It’s the start of a new school year.

And to celebrate we’re giving away one free seat on each of our courses, Data Works and Scaling Up Works.

Enter here:https://magicworks.training/win-course-place/utm_source=twitter+competition&utm_medium=twitter+organic&utm_campaign=Autumn2024_courses&utm_id=Autumn2024.Competition&utm_term=competition-free-place-training

Good luck!🍀

People trust influencers.

The set of pies above shows that around three quarters of people who follow creators that promote products or brands like the recommendations they get.

🧵