The apocalypse is here, but, as with the end of the book of Revelations, a new heaven and earth are on the horizon.
Wherever they come from, if you want your ideas to be credible, convincing, and compelling you need data.
Efforts to improve effectiveness succeed when people are at the heart of the programme. And, they fail if relevant people aren't properly included.
Putting theory into practice means combining it with your own data, and using the combination in a persuasive way. Too often, these steps are lacking.
Despite the uninspiring outlook, it would be a mistake to believe there are no opportunities at all in the UK in 2024.
Resources to help you use the recovery budget planner to make the business case for the 2024 advertising budget you need.
We’ve paid the upfront costs of evolving online advertising into a very useful part of the toolkit. Now we reap the rewards.
Evaluation experts warn of risks with platform-based AI versions of MMM. Find out how to ensure what you buy is fit for purpose.
It is marketers who will decide whether advertising can save Amazon. This blog includes early evidence on which of their formats work best and when.
Women and men are no different in their performance and how they are paid.... Until they have children, after that, women fall behind.
The vast majority of forecasts point to a recession that will be mild by historic standards, nowhere near as bad as 2008.
This year, we partnered with the IPA to look at strategies that worked during COVID recession. The advice ‘Don’t go dark’ is too blunt.
It’s that time of year. The evenings are getting darker & everyone’s thinking about next years budget. How big it should be & how it should be spent.
It’s true. Willingness to pay a high price is something that marketers can change.
When we see “cost per acquisition”, we believe it is what it says it is: the cost of a new customer in ad money. But it is often nothing of the sort.
Return on investment is generally higher when advertisers commit. When they spend a lot and use a lot of media channels.