New estimates of TV advertising effectiveness across 288 CPG brands show that advertising generally has little effect on sales and most brands earn a negative ROI. The results cast doubt on the sustainability of financing TV content markets with ad revenue https://www.econometricsociety.org/publications/econometrica/journal-materials/forthcoming-papers

There’s one really the big secret to doing effective marketing... and @magicnumbersco founder, Grace Kite just shared it at #ContagiousBootcamp. But sorry, we’re sworn to secrecy. What do you think it is?

Don't miss our #webinar on 14 July with experts Harry Davidson (@Facebook) and Dr @Grace_Kite (@magicnumbersco) to find out how to balance #brandbuilding and performance for #online sales.

Register to watch live or receive a recording - https://bddy.me/3hPiNfj

#WARCTalks

I'm speaking at the contagious bootcamp next week wednesday, along with Paul Feldwick, Abba Newbery and other brilliant people.

You can go there on deal - 20% off with code GRACEBOOTCAMPUK

https://www.contagious.com/events/contagious-uk-summer-bootcamp-2021

.@Grace_Kite's concept of Digital Rent is one of the most important breakthroughs of digital marketing.

Understanding the difference between generating and harvesting demand in an online world will change the way you advertise.
https://www.warc.com/newsandopinion/opinion/is-online-marketing-the-new-rent/3825

1) Great charts from @alexdbauer on IOS 14.5+ adoption.

Any impact from ATT would have begun in late June. Curious to see how this all plays out.

Hilarious that attribution post dual-sided consent has gone up by 27% for Apple Search Ads and down *93%* for all other networks.

How do you balance #brandbuilding and performance for #online sales?

Don't miss our #webinar on 14 July with experts Harry Davidson (@Facebook ) and Dr @Grace_Kite (@magicnumbersco) to find out - https://bddy.me/3jBecQo

#WARCTalks #Marketing #DigitalCommerce

best chart in the new @WARCEditors white paper - it shows that click through rates are correlated with brand reputation

and as we all know CTRs push you up the organic rankings and help with your adwords quality score.

it's equity in the algorithm.

our @grace_kite had a very interesting chat with Jon Evans this week, it covers some useful advice for CMOs coming out of econometric studies and how our approach is different. https://open.spotify.com/episode/0bFCXKCUgkNQ21kVEPgXh8

i'm quoted in campaign today! a v. interesting and helpful article about what marketers should do in this strange economic recovery we find ourselves experiencing https://www.campaignlive.co.uk/article/brands-find-strength-consumer-unity-amid-disunity/1719230

Some parts of society will continue to struggle...

Read @Grace_Kite @magicnumbersco @marketingweek on the marketing challenges of a "K-shaped" recovery:

https://www.marketingweek.com/the-divergence-of-fortunes-post-covid-means-marketers-need-a-multi-pronged-approach/

Missed our recent #WARCPodcast?

Listen to @Grace_Kite and @phdworldwide's Gemma Spence as they talk #digitalrent and digital availability and the implications on the way #marketers approach their budgets - https://www.warc.com/warctalks?utm_medium=social&utm_source=linkedin&utm_campaign=warc-podcast&utm_content=nocontent&utm_term=noterm

#WARCTalks #Podcast #Marketing #Digital

A marketer’s guide to the economy after covid by our @Grace_Kite https://magicnumbers.co.uk/articles/a-marketers-guide-to-the-economy-after-covid/

Now that the sun's out and the shops are open, I wrote about the economy after covid, and especially the opportunities and risks for marketers.

Hope you find it useful.

https://magicnumbers.co.uk/articles/a-marketers-guide-to-the-economy-after-covid/

love the effort that's gone into this #dataviz - and it confirms what we've seen in econometrics, that is #YouTube often behaves like TV

Goodbye to the golden era of cheap TV - first few clicks will get past the paywall https://on.ft.com/3hKt0LN via @FT

the Mumsnet swear count. barometer of our times

magic numbers chart of the month, may 2021

the recovery is k-shaped, you need to know which arm your of the k your target market is in and talk to them appropriately

consider media buys that allow you to talk to the two arms differently too

Had the absolute please of working with the team at @magicnumbersco and @Grace_Kite to shoot portraits and group shots for their website. Thank you! https://magicnumbers.co.uk/who-we-are/our-team/

25 behavioural biases..

From @rshotton's The Choice Factory; via @alexjmurrell

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