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24/09/2024 Marketing effectiveness pros Les Binet, Dr. Grace Kite and Joy Talbot sit down in a pub.
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29/09/2023 Budget planning tool 2024: To help you justify your budget
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28/09/2023 Budget planner user guide: to help you use the tool
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08/11/2021 This new study by magic numbers and Thinkbox provides online businesses with their first-ever TV playbook, a specialist guide to help them unravel and navigate what can be a daunting and confusing journey.
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08/11/2021 An exclusive event for policymakers showcasing our research on the impact UK advertising has on emissions of greenhouse gases.
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12/10/2021 Dr Grace Kite presents new research from the Advertising Research Community at EffWorks Global 2021, exploring hundreds of real, ordinary ad campaigns, and revealing the optimal mix between online and offline channels, how effectiveness is changing o
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22/09/2021 Dr. Grace Kite talked us through new and better ways of thinking about advertising effectiveness. The session focused on how online advertising has two tasks, one which is well understood and the other which is often overlooked.
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08/08/2021 Grace presented 5 secrets of effective marketing to an audience of young marketers
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22/06/2021 Uncensored CMO podcast - Grace talked to Jon Evans about how to make econometrics feel like art on a Friday rather than maths on a Monday and more
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08/06/2021 Grace Kite quoted in Campaign on the economy after Covid-19 and what it means for marketers
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15/05/2021 WARC talks digital rent and digital availability with Grace Kite from magic numbers and Gemma Spence from PHD
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08/04/2021 A podcast review of my best ideas and research from 2020.
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24/03/2021 Dr. Grace Kite live at the Festival of Marketing 2021
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18/02/2021 LIve at DMX Dublin, discussing Econometric Modelling.
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11/02/2021 Dr. Grace Kite joins the Econometric Modelling panel discussion at DMX Dublin
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15/01/2021 Contagious speaks to Dr Grace Kite on why analytics needs a human face and more.
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08/01/2021 Unpicking key sector trends and how marketers should respond. The Festival of Marketing 2021.
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15/04/2020 Part 1. What brands should and shouldn’t do in the wake of a covid 19
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15/04/2020 Part 2. What brands should and shouldn’t do in the wake of a covid 19
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17/08/2019 Dr Grace Kite talks to A-level students at Mulberry Academy, Shoreditch.
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Articles
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17/01/2020 Parent friendly working
After having kids, women’s pay drops by 40%+. In many countries, it never recovers, even when the children are ready for secondary school
- Dr Grace Kite
- Reading time: 1 min
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17/02/2020 3 predictions for 2020
Innovation in marketing analytics will be around targeted TV
- Dr Grace Kite
- Reading time: 2 mins
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17/05/2020 It depends. Budget setting in the covid recession
But the outlook as the crisis recedes is equally important for the decision about investment now.
- Dr Grace Kite
- Reading time: 5 mins
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08/07/2020 Social media is effectiveness marmite
It’s July 2020 and major brands are boycotting Facebook because of concerns about hateful content on the platform.
- Dr Grace Kite
- Reading time: 5 mins
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25/09/2020 Is online marketing “the new rent”?
Some online ads exist to replace the sign above the shop front, the lights that stay on inside, the shelf-space, and the entry in the yellow pages.
- Dr Grace Kite
- Reading time: 5 mins
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17/12/2020 The wrong and the real of it
The following chart is probably the most famous theoretical illustration of how advertising works.
- Dr Grace Kite
- Reading time: 7 mins
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17/01/2021 Lessons from 30 makeovers
Ever since Cinderella we’ve loved a makeover story. Re-casting someone who’s struggling as a diamond in the rough
- Dr Grace Kite
- Reading time: 4 mins
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17/02/2021 The two tasks for online ads
This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase ..
- Dr Grace Kite
- Reading time: 7 mins
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22/02/2021 Cookies are crumbling. Now’s the time for light, agile, market mix
E-commerce marketers will always be the richest of us in their access to data but, as 2021 progresses, their ability to properly evaluate decisions is
- Dr Grace Kite
- Reading time: 6 mins
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07/03/2021 Search data is a gold mine
A number of marketers that work on big brands and think about strategy and positioning, emotion and nuance have had a look at search data.
- Dr Grace Kite
- Reading time: 8 mins
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17/03/2021 Evidence the Google competition cases need to see
The competition cases against Google are the biggest legal battle marketing has ever seen.
- Dr Grace Kite and Dr Luke Wainscoat
- Reading time: 5 mins
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13/05/2021 5 things this data person learned about branding by doing it for real
Before this I knew intellectually that branding was important. Now I know it in a more visceral way. In a way that isn’t a trip to Disneyland.
- Dr Grace Kite
- Reading time: 6 mins
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06/06/2021 A marketer’s guide to the economy after covid
Different people are coming out of the crisis on different paths. Some much worse off; others actually fitter financially than they were before.
- Dr Grace Kite
- Reading time: 7 mins
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08/11/2021 Advertising adds 28% to the annual carbon footprint of every single person in the UK
That’s the finding of new research by Purpose Disruptors and magic numbers. It’s 186m tonnes of greenhouse gases equivalent to 47 coal power stations.
- Grace Kite and Jonathan Wise
- Reading time: 6 mins
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19/11/2021 The TV playbook for online businesses
Thinkbox commissioned magic numbers to do some research into what a good use of telly is for online brands. This is the launch presentation.
- Dr Grace Kite
- Reading time: 39 mins
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10/01/2022 We’ve been worrying about a crisis in effectiveness, new data shows its over
Our industry has been telling itself there’s a crisis in our ability to sell stuff using ads. Its time to move away from that message.
- Dr Grace Kite
- Reading time: 6 mins
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